There is a reason why Internet advertising has exploded over the last few years: because it works. There is a reason why you have come to this site: to learn how to build a list of qualified leads. So let’s get to it…. Building your professional or local business.
This site is dedicated to providing the local business, professionals and the entrepreneur the tools to make the internet one of their best sources for leads and new business. That's right, you do not need to be a big business like eBay and Apple to use the internet to drive business to your door. In fact, you have the opportunity to carve out niches that are super cheap so that you can acquire customers at a fraction of the cost of the big guys. For once you have the advantage, but only if you seize the opportunity.
There are some things you need to know to take advantage of this opportunity and this site is dedicated to giving you the secrets. And the biggest secret is that you are not in Kansas anymore. That’s right Dorothy; great Internet advertising is different than traditional advertising. But before we dig into the secrets we need to first click those heels together and say “there is no place like a website that brings you customers night and day”. But what is the best strategy, SEO or pay-per-click?
I want to make one thing clear. I believe that SEO content marketing strategies are also part of Internet marketing. They are not different things, just a different strategy. So this site will explore both content (SEO) marketing as well as pay-per-click. Which is better? It depends. One camp argues that content is better because it is free traffic while pay-per-click cost money.
The other camp feels that pay-per-click is better because it can quickly scale and producing good content requires a large investment of time and effort. The answer is that it really depends. As you start reading the articles in this site you will begin to learn which works for you. The interesting thing is there are some strategies such as how to pick keywords and building great landing pages that is common to both approaches. The key is to understand how the world has changed.
The Internet has fundamentally changed the world – including how people buy. Today, when someone wants to buy a product, service or book a vacation they often start the process with a search on the web. They go to Google and type in the words that starts the whole process. And that is the magic… I want you to think about this. In traditional advertising the goal is to try to get your ad in front of someone who is in the mood to buy.
With the Internet, they are not only shopping but they are telling you what they are looking for. They are actually looking for you. So rather than pounding on the door trying to get their attention with the internet you can create advertising that acts like a magnet attracting prospects and customers to you. And even better, you only pay for the ads that work.
The difference does not end there. It is a whole new world with whole new list of opportunities all around us. But these opportunities require new approaches. But they are there to be seized.
There are new strategies emerging that allows you to target customers and buyers like never before. There is one strategy that is so powerful I will not be sharing it on this site. It is a complete game changer but you can learn it for free. If your business is a retailer of higher priced goods and part of the buying process is that your customer will visit your store as well as the stores of your customers you need to contact me and I will email you a strategy that is a total game changer. This is a strategy that Lexus is using to kick butt - and it is cheap.
But you need to email me at steve@BusinessGrowthGuys.com and put in the subject line "I want to kick butt". Then I will send you this strategy.
So click those heels together and get ready for the adventure of your life.
If you would like to get your adventure started create landing pages without ever learning HTML then we suggest you check out Click Funnels it is great for building out your landing pages and so much more. Enjoy the adventure.